Marketing and Sales Management
“World-Class Hotels Receive World-Wide Marketing”


Personalized Representation
The Carroll Group regularly visits its client hotels to maintain intimate product knowledge. Working directly with top management we develop customized competitive advantages that will differentiate your properties in the highly competitive luxury market.

Custom Communications
The Carroll Group works creatively with its clients to position and brand their properties. Together we design brochures, develop sales support materials and enhance your websites to increase market-appeal and improve your return-on-investment.

After opening numerous hotels, sales, marketing and reservations offices worldwide we can also assist you in the development of Marketing Goals, Promotions, action plans, marketing strategies, incorporating the most cost effective method of reaching your potential markets/clients.

Sales Presentations Throughout North America

The Carroll Group provides on-going personal, one-on one-presentations to top decision-makers in the leisure, corporate, conference and incentive sectors of luxury travel.  Our monthly sales reports allow you to track on-the-spot results, market trends and conditions.

Uniquely Connected to the Luxury Market

Using decades of experience, The Carroll Group has built a detailed database of over 10,000 travel professionals including luxury travel experts, corporate decision makers, meeting planners and media. This proprietary database is one of our strongest assets and it enables our clients to target and focus their marketing messages to their best prospects.

Targeted Promotions

The Carroll Group customizes quarterly email promotions targeting your hotels’ special events and activities. This has proven to generate increased interest, awareness and business for our member properties.

Public Relations

While working with luxury hotels and resorts  worldwide for over 25 years we are adept at identifying trends and are dedicated to reporting news from our clients to North America’s Leading Travel Writers & Editors.

Creating High-Level Opportunities for You

The Carroll Group orchestrates top management visits to the US, creating personalized presentations, special functions and media interviews to increase awareness and marketing opportunities.

Cost-Effective American Trade Show Representation

The Carroll Group participates in and represents its selected hotels and resorts at high profile events and trade shows throughout the Americas. By participating in this coordinated system our clients greatly increase their market opportunities while reducing individual expenses.

Strong Worldwide Partnerships

The Carroll Group works closely with Relais & Chateaux, Leading Hotels of the World, Preferred Hotels, Small Luxury Hotels, Virtuoso, Signature, Ensemble, Kiwi Collection and American Express Fine Hotels & Resorts to maximize exposure and results for our member hotels.

Multi Market Affiliations

The Carroll Group is an active member of all that major travel associations and organizations: MPI Meeting Planners International, SITE Society of Incentive Travel Executives, NBTA National Business Travel Association, ASTA American Association of Travel Executives, MAPTA, SKAL,  41-74 Club of New York. Strong working relationships with major Consortias: Virtuoso, Signature, Ensemble, Kiwi Collection, American Express Fine Hotels & Resorts, etc.

For more information about our Luxury Marketing Program and to receive a personalized service proposal, contact us at: 800-860-8672 or


Noelle Carroll

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